Kirsty Martin, Author at Dash Agency

Advertising ‘Correctly’: Turning Your Customers In To Fans

The internet used to be a novel thing. You go online and see what your friends are doing, the films they’re watching, the places they go on holiday. You see cat videos, video game clips, dumb MS paint animations –…

Kirsty MartinAugust 28, 2026

Insights Seasonal Campaign Planning

Pride and Marketing

June is Pride Month. I can’t say it’s internationally recognised, more like ‘selectively recognised’, as some countries prefer to deny the existence of some of their own citizens for who they love. If the sour tone isn’t clear enough, this…

Kirsty MartinAugust 27, 2026

Aeroplane wing viewed through a window above clouds, evoking summer holiday travel

Insights Seasonal Campaign Planning

Planning Your Marketing Strategy For The Summer Holidays

It’s May which means we’re soon to be approaching the season of sun (allegedly, we are in Britain after all), endless traffic of people going away to the caravan for the weekend, and feeling so hot and bothered you don’t…

Kirsty MartinAugust 28, 2026

Branding Insights

Why Branding Matters

What is a brand, and why does it matter? The knee-jerk answer is usually to name one — McDonald's, Nike, Apple. But a brand is more specific than that: it's a product or business with a distinct identity among consumers,…

Kirsty MartinSeptember 1, 2026

Design team reviewing a website layout together on a laptop during a meeting

Digital Insights

The Importance of Having a Website That is Built to Perform

How many times have you clicked off a website because it feels like it’s taking a decade to load? Or clicked off because the design feels like an assault on the eyes? Or because you just can’t make heads or…

Kirsty MartinAugust 28, 2026

Insights Strategy

How To Choose The Best Marketing Agency For Your Business in Shropshire

Have you ever tried to push a pull door? That’s what running a business without marketing is like. You put in all the effort to see no results. Marketing opens that door and connects you to your customers on the…

Kirsty MartinAugust 6, 2026

Billboard and street advertising representing out-of-home advertising formats

Advertising Formats & Channels Insights

What Is Out-of-Home Advertising and Why It’s Important For Your Business

Out-of-home (OOH) advertising is advertising that reaches consumers outside of their homes. It includes billboards, posters, signs, wall panels, transit advertising, and more. Out of home advertising generates repeated exposure, and the visual impact of these ads is worth more…

Kirsty MartinAugust 27, 2026

Storefront scene representing local advertising for small businesses

Advertising Formats & Channels Insights

The Importance of Local Advertising

In the beginning, all advertising was local. From word-of-mouth recommendations to advertising in the local newspaper, everything was confined to the immediate town. Then came the internet, and eventually the World Wide Web, and the next thing you know you’re…

Kirsty MartinAugust 27, 2026

Kirsty Martin

Advertising ‘Correctly’: Turning Your Customers In To Fans

Pride and Marketing

Planning Your Marketing Strategy For The Summer Holidays

Why Branding Matters

The Importance of Having a Website That is Built to Perform

How To Choose The Best Marketing Agency For Your Business in Shropshire

What Is Out-of-Home Advertising and Why It’s Important For Your Business

The Importance of Local Advertising

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