Kirsty Martin, Author at Dash Agency

Insights

How to Improve Sales Online Through Better UX/UI Design

What is UX? UX, or user experience, is the overall experience, emotions, and perceptions a person has when interacting with a product, system, or service. It focuses on making interactions intuitive, efficient, and enjoyable. UX can be broken down into…

Kirsty MartinJuly 6, 2026

Insights

How to Build a Strong Brand Identity

A well-developed brand identity goes far beyond a logo; it defines how your business looks, sounds, and feels to your customers. In this guide, we explore the foundations of brand identity, key research and statistics demonstrating its importance, the cultural…

Kirsty MartinMay 28, 2026

Insights

How To Find Your Target Audience

What Is a Target Audience? A target audience is a group of consumers who share key demographics, behaviours, and interests. Clearly identifying this group lets you focus marketing efforts for better engagement, conversions, and long-term loyalty. How to Identify…

Kirsty MartinJuly 6, 2026

Insights

What is Guerrilla Marketing?

What is Guerrilla Marketing? Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create buzz/hype for a new product or service. The term was first popularised in the 1980s, drawing…

Kirsty MartinApril 28, 2026

Insights

Above The Line vs Below The Line Marketing: What’s The Difference?

In today’s fast-moving media landscape, understanding the distinction between above-the-line (ATL) and below-the-line (BTL) marketing is fundamental. For brands operating across the UK and the USA, knowing when, where, and how to deploy each approach can make the difference between…

Kirsty MartinApril 22, 2026

Insights

Social Media Trends & Aesthetics: Food Branding

“Tell me what you eat and I will tell you what you are”, or “Dis-moi ce que tu manges, je te dirai ce que tu es”, because everything sounds classier in French. When French lawyer Anthelme Brillat-Savarin first wrote the…

Kirsty MartinApril 16, 2026

Kirsty Martin

How to Improve Sales Online Through Better UX/UI Design

How to Build a Strong Brand Identity

How To Find Your Target Audience

What is Guerrilla Marketing?

Above The Line vs Below The Line Marketing: What’s The Difference?

Social Media Trends & Aesthetics: Food Branding

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