Kirsty Martin, Author at Dash Agency

Insights

Social Media Trends & Aesthetics: Protecting Our Peace

Back in January, I wrote about physical media, my little A5 zine, and how BookTok has helped push book sales to record highs. I love reading. My shelves are stacked, and I’m still finding myself on the Waterstones app looking…

Kirsty MartinNovember 5, 2026

Strategy

How To Measure Events ROI

Event ROI (return on investment) compares what an event cost with the value it brought back. The basic formula is: (value generated – total cost) / total cost, shown as a percentage. An event that cost £10,000 and generated £25,000…

Kirsty MartinNovember 5, 2026

Advertising Formats & Channels

What Is a Brand Activation? & How to Plan One

A brand activation is a campaign that brings your brand to life through a real experience people take part in, rather than an ad they scroll past. Pop-up shops, product sampling, live events, stunts, and interactive stands are all brand…

Kirsty MartinOctober 7, 2026

Digital

Website Design vs Website Development: What’s The Difference?

If you’re planning a new website, you’ve probably come across the terms “web design” and “web development”. They’re often used interchangeably, but they actually refer to two different disciplines. Understanding the distinction between web design vs web development can help…

Kirsty MartinOctober 2, 2026

Strategy

Attribution Models Explained: From Last Click to Multi-Touch

Customers rarely convert after a single interaction. A typical buyer may discover a brand through social media, visit the website via organic search, return through a retargeting ad, click on an email campaign, and then finally convert after a branded…

Kirsty MartinSeptember 17, 2026

Strategy

Brand Awareness vs Performance Marketing

Marketing budgets are under constant scrutiny, and businesses are increasingly expected to prove the value of every pound spent. This often sparks a debate between brand awareness and performance marketing. Should you focus on building long-term brand recognition or invest…

Kirsty MartinSeptember 17, 2026

Advertising Formats & Channels Insights

PPC Advertising vs SEO: Which Delivers Faster Results?

One of the most common questions businesses ask when investing in digital marketing is whether they should focus on SEO or PPC advertising. The answer often depends on what you mean by results. If you're looking for immediate website traffic,…

Kirsty MartinSeptember 1, 2026

Kirsty Martin

Social Media Trends & Aesthetics: Protecting Our Peace

How To Measure Events ROI

What Is a Brand Activation? & How to Plan One

Website Design vs Website Development: What’s The Difference?

Attribution Models Explained: From Last Click to Multi-Touch

Brand Awareness vs Performance Marketing

PPC Advertising vs SEO: Which Delivers Faster Results?

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