Kirsty Martin, Author at Dash Agency

Hospitality Insights

What Are Covers in a Restaurant? Meaning and How to Get More

Restaurant covers are one of the most important metrics for measuring demand, customer numbers, and revenue. Whether you’re looking to understand what covers mean or find effective ways to increase the number of guests dining at your restaurant, this guide…

Kirsty MartinOctober 19, 2026

Overhead view of a stylish restaurant with a curved marble bar and neatly set dining tables

Hospitality Insights

Hospitality Marketing: How Independent Venues Fill Tables, Rooms and Dates

Hospitality is one of the most crowded, fast-moving sectors to market in. New venues open every week, guests decide where to go in minutes, and the chains have bigger budgets than you. Good hospitality marketing doesn’t try to outshout them.…

Kirsty MartinOctober 19, 2026

Content Creation Insights

Readability, Search Ranking, and Writing

In the world of digital marketing, Search Engine Optimisation is your best friend. Whilst Google claims to take into account 200+ factors when determining different website’s ranking on the SERPs (Search Engine Results Pages), there are 5 top factors you…

Kirsty MartinAugust 6, 2026

Snow-covered scene setting the mood for Christmas marketing preparation

Insights Seasonal Campaign Planning

Getting Your Business Ready For Christmas

Christmas is fast approaching, but is your business ready for it? Do you have a Christmas marketing strategy in place? It’s worth taking seriously: nearly half of UK shoppers already begin their festive shopping before November even starts, according to…

Kirsty MartinAugust 27, 2026

Insights Seasonal Campaign Planning

The Complete Black Friday Marketing Strategy Guide

Black Friday has evolved from a single day of discounts into one of the biggest retail events of the year. For many businesses, it represents the perfect opportunity to attract new customers, increase revenue and build long-term brand loyalty before…

Kirsty MartinAugust 6, 2026

Kirsty Martin

What Are Covers in a Restaurant? Meaning and How to Get More

Hospitality Marketing: How Independent Venues Fill Tables, Rooms and Dates

Readability, Search Ranking, and Writing

Getting Your Business Ready For Christmas

The Complete Black Friday Marketing Strategy Guide

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