Strategy Archives | Dash Agency

Strategy

Attribution Models Explained: From Last Click to Multi-Touch

Customers rarely convert after a single interaction. A typical buyer may discover a brand through social media, visit the website via organic search, return through a retargeting ad, click on an email campaign, and then finally convert after a branded…

Kirsty MartinSeptember 17, 2026

Strategy

Brand Awareness vs Performance Marketing

Marketing budgets are under constant scrutiny, and businesses are increasingly expected to prove the value of every pound spent. This often sparks a debate between brand awareness and performance marketing. Should you focus on building long-term brand recognition or invest…

Kirsty MartinSeptember 17, 2026

Insights Strategy

How To Find Your Target Audience

What Is a Target Audience? A target audience is a group of consumers who share key demographics, behaviours, and interests. Clearly identifying this group lets you focus marketing efforts for better engagement, conversions, and long-term loyalty. How to Identify Your…

Kirsty MartinSeptember 1, 2026

Insights Strategy

What is the Marketing Mix?

What is the Marketing Mix? The marketing mix, also known as the 4Ps, is a foundational framework of tools consisting of Product, Price, Place, and Promotion that businesses use to achieve their marketing goals in a target market, ensuring all…

Kirsty MartinSeptember 1, 2026

Content Creation Insights Strategy

What is Content Marketing?

What is Content Marketing? In today’s digital age, where every brand competes for attention online, content isn’t just king, it’s the engine that drives engagement, loyalty and growth. In this blog, we’ll explain what content marketing is, why it matters,…

Kirsty MartinAugust 28, 2026

Content Creation Insights Strategy

Advertising ‘Correctly’: Turning Your Customers In To Fans

The internet used to be a novel thing. You go online and see what your friends are doing, the films they’re watching, the places they go on holiday. You see cat videos, video game clips, dumb MS paint animations –…

Kirsty MartinAugust 28, 2026

Insights Strategy

How To Choose The Best Marketing Agency For Your Business in Shropshire

Have you ever tried to push a pull door? That’s what running a business without marketing is like. You put in all the effort to see no results. Marketing opens that door and connects you to your customers on the…

Kirsty MartinAugust 6, 2026

Strategy7

Attribution Models Explained: From Last Click to Multi-Touch

Brand Awareness vs Performance Marketing

How To Find Your Target Audience

What is the Marketing Mix?

What is Content Marketing?

Advertising ‘Correctly’: Turning Your Customers In To Fans

How To Choose The Best Marketing Agency For Your Business in Shropshire

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