Insights Archives | Dash Agency

Insights

How to Build a Strong Brand Identity

A well-developed brand identity goes far beyond a logo; it defines how your business looks, sounds, and feels to your customers. In this guide, we explore the foundations of brand identity, key research and statistics demonstrating its importance, the cultural…

Kirsty MartinMay 28, 2026

Insights

How To Find Your Target Audience

What Is a Target Audience? A target audience is a group of consumers who share key demographics, behaviours, and interests. Clearly identifying this group lets you focus marketing efforts for better engagement, conversions, and long-term loyalty. How to Identify…

Kirsty MartinApril 28, 2026

Insights

What is Guerrilla Marketing?

What is Guerrilla Marketing? Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create buzz/hype for a new product or service. The term was first popularised in the 1980s, drawing…

Kirsty MartinApril 28, 2026

Insights

Above The Line vs Below The Line Marketing: What’s The Difference?

In today’s fast-moving media landscape, understanding the distinction between above-the-line (ATL) and below-the-line (BTL) marketing is fundamental. For brands operating across the UK and the USA, knowing when, where, and how to deploy each approach can make the difference between…

Kirsty MartinApril 22, 2026

Insights

Social Media Trends & Aesthetics: Food Branding

“Tell me what you eat and I will tell you what you are”, or “Dis-moi ce que tu manges, je te dirai ce que tu es”, because everything sounds classier in French. When French lawyer Anthelme Brillat-Savarin first wrote the…

Kirsty MartinApril 16, 2026

Insights

A Beginners Guide to SEO

What is SEO & Why is it Important? Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page. SEO targets unpaid traffic rather…

adminApril 16, 2026

Insights

What is Affiliate Marketing?

With the growth of influencers, social media, and the ability to turn an online presence into a full-time job, we have seen the birth and rise of affiliate marketing. What Is Affiliate Marketing? Affiliate marketing is a performance-based model in…

adminApril 16, 2026

Insights

Unlocking SEO Success in Shropshire: Tips for Local Businesses

Understanding Local SEO and Its Importance Local SEO is the practice of optimising your online presence to attract more business from relevant local searches. This involves various strategies and tactics to improve your visibility on search engines for geographically targeted…

adminApril 16, 2026

Insights

What is the Marketing Mix?

What is the Marketing Mix? The marketing mix, also known as the 4Ps, is a foundational framework of tools consisting of Product, Price, Place, and Promotion that businesses use to achieve their marketing goals in a target market, ensuring all…

adminApril 16, 2026

Insights

What is Content Marketing?

What is Content Marketing? In today’s digital age, where every brand competes for attention online, content isn’t just king, it’s the engine that drives engagement, loyalty and growth. In this blog, we’ll explain what content marketing is, why it matters,…

adminApril 16, 2026

Insights32

How to Build a Strong Brand Identity

How To Find Your Target Audience

What is Guerrilla Marketing?

Above The Line vs Below The Line Marketing: What’s The Difference?

Social Media Trends & Aesthetics: Food Branding

A Beginners Guide to SEO

What is Affiliate Marketing?

Unlocking SEO Success in Shropshire: Tips for Local Businesses

What is the Marketing Mix?

What is Content Marketing?

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