Insights Archives | Page 2 of 4

Branding Insights

How to Build a Strong Brand Identity

A well-developed brand identity goes far beyond a logo; it defines how your business looks, sounds, and feels to your customers. In this guide, we explore the foundations of brand identity, key research and statistics demonstrating its importance, the cultural…

Kirsty MartinSeptember 1, 2026

Insights Strategy

How To Find Your Target Audience

What Is a Target Audience? A target audience is a group of consumers who share key demographics, behaviours, and interests. Clearly identifying this group lets you focus marketing efforts for better engagement, conversions, and long-term loyalty. How to Identify Your…

Kirsty MartinSeptember 1, 2026

A creative team brainstorming campaign ideas together around a table covered in sticky notes and magazines

Advertising Formats & Channels Insights

What is Guerrilla Marketing?

What is Guerrilla Marketing? Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create buzz/hype for a new product or service. The term was first popularised in the 1980s, drawing…

Kirsty MartinSeptember 1, 2026

Designer's laptop showing a campaign design project in Figma on a busy desk, representing media and creative planning

Advertising Formats & Channels Insights

Above The Line vs Below The Line Marketing: What’s The Difference?

In today’s fast-moving media landscape, understanding the distinction between above-the-line (ATL) and below-the-line (BTL) marketing is fundamental. For brands operating across the UK and the USA, knowing when, where, and how to deploy each approach can make the difference between…

Kirsty MartinSeptember 1, 2026

Branding Insights

Social Media Trends & Aesthetics: Food Branding

“Tell me what you eat and I will tell you what you are”, or “Dis-moi ce que tu manges, je te dirai ce que tu es”, because everything sounds classier in French. When French lawyer Anthelme Brillat-Savarin first wrote the…

Kirsty MartinAugust 6, 2026

A team collaborating around a laptop, pointing at the screen while reviewing a website or SEO strategy together

Insights SEO

A Beginners Guide to SEO

What is SEO & Why is it Important? Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page. SEO targets unpaid traffic rather…

Kirsty MartinSeptember 1, 2026

Content creator setting up a product photography scene with skincare items while working on a laptop, representing affiliate content creation

Advertising Formats & Channels Insights

What is Affiliate Marketing?

With the growth of influencers, social media, and the ability to turn an online presence into a full-time job, we have seen the birth and rise of affiliate marketing. What Is Affiliate Marketing? Affiliate marketing is a performance-based model in…

Kirsty MartinAugust 28, 2026

Two people looking at a smartphone together in a café setting, representing a local mobile search

Insights SEO

Unlocking SEO Success in Shropshire: Tips for Local Businesses

Understanding Local SEO and Its Importance Local SEO is the practice of optimising your online presence to attract more business from relevant local searches. This involves various strategies and tactics to improve your visibility on search engines for geographically targeted…

Kirsty MartinAugust 28, 2026

Insights Strategy

What is the Marketing Mix?

What is the Marketing Mix? The marketing mix, also known as the 4Ps, is a foundational framework of tools consisting of Product, Price, Place, and Promotion that businesses use to achieve their marketing goals in a target market, ensuring all…

Kirsty MartinSeptember 1, 2026

Content Creation Insights Strategy

What is Content Marketing?

What is Content Marketing? In today’s digital age, where every brand competes for attention online, content isn’t just king, it’s the engine that drives engagement, loyalty and growth. In this blog, we’ll explain what content marketing is, why it matters,…

Kirsty MartinAugust 28, 2026

Insights40

How to Build a Strong Brand Identity

How To Find Your Target Audience

What is Guerrilla Marketing?

Above The Line vs Below The Line Marketing: What’s The Difference?

Social Media Trends & Aesthetics: Food Branding

A Beginners Guide to SEO

What is Affiliate Marketing?

Unlocking SEO Success in Shropshire: Tips for Local Businesses

What is the Marketing Mix?

What is Content Marketing?

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