Insights Archives | Page 4 of 5

Branding Insights

Why Branding Matters

What is a brand, and why does it matter? The knee-jerk answer is usually to name one — McDonald's, Nike, Apple. But a brand is more specific than that: it's a product or business with a distinct identity among consumers,…

Kirsty MartinSeptember 1, 2026

Design team reviewing a website layout together on a laptop during a meeting

Digital Insights

The Importance of Having a Website That is Built to Perform

How many times have you clicked off a website because it feels like it’s taking a decade to load? Or clicked off because the design feels like an assault on the eyes? Or because you just can’t make heads or…

Kirsty MartinAugust 28, 2026

Insights Strategy

How To Choose The Best Marketing Agency For Your Business in Shropshire

Have you ever tried to push a pull door? That’s what running a business without marketing is like. You put in all the effort to see no results. Marketing opens that door and connects you to your customers on the…

Kirsty MartinAugust 6, 2026

Billboard and street advertising representing out-of-home advertising formats

Advertising Formats & Channels Insights

What Is Out-of-Home Advertising and Why It’s Important For Your Business

Out-of-home (OOH) advertising is advertising that reaches consumers outside of their homes. It includes billboards, posters, signs, wall panels, transit advertising, and more. Out of home advertising generates repeated exposure, and the visual impact of these ads is worth more…

Kirsty MartinAugust 27, 2026

Storefront scene representing local advertising for small businesses

Advertising Formats & Channels Insights

The Importance of Local Advertising

In the beginning, all advertising was local. From word-of-mouth recommendations to advertising in the local newspaper, everything was confined to the immediate town. Then came the internet, and eventually the World Wide Web, and the next thing you know you’re…

Kirsty MartinAugust 27, 2026

Hospitality Insights

What Are Covers in a Restaurant? Meaning and How to Get More

Restaurant covers are one of the most important metrics for measuring demand, customer numbers, and revenue. Whether you’re looking to understand what covers mean or find effective ways to increase the number of guests dining at your restaurant, this guide…

Kirsty MartinOctober 19, 2026

Overhead view of a stylish restaurant with a curved marble bar and neatly set dining tables

Hospitality Insights

Hospitality Marketing: How Independent Venues Fill Tables, Rooms and Dates

Hospitality is one of the most crowded, fast-moving sectors to market in. New venues open every week, guests decide where to go in minutes, and the chains have bigger budgets than you. Good hospitality marketing doesn’t try to outshout them.…

Kirsty MartinOctober 19, 2026

Content Creation Insights

Readability, Search Ranking, and Writing

In the world of digital marketing, Search Engine Optimisation is your best friend. Whilst Google claims to take into account 200+ factors when determining different website’s ranking on the SERPs (Search Engine Results Pages), there are 5 top factors you…

Kirsty MartinAugust 6, 2026

Snow-covered scene setting the mood for Christmas marketing preparation

Insights Seasonal Campaign Planning

Getting Your Business Ready For Christmas

Christmas is fast approaching, but is your business ready for it? Do you have a Christmas marketing strategy in place? It’s worth taking seriously: nearly half of UK shoppers already begin their festive shopping before November even starts, according to…

Kirsty MartinAugust 27, 2026

Insights41

Why Branding Matters

The Importance of Having a Website That is Built to Perform

How To Choose The Best Marketing Agency For Your Business in Shropshire

What Is Out-of-Home Advertising and Why It’s Important For Your Business

The Importance of Local Advertising

What Are Covers in a Restaurant? Meaning and How to Get More

Hospitality Marketing: How Independent Venues Fill Tables, Rooms and Dates

Readability, Search Ranking, and Writing

Getting Your Business Ready For Christmas

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