Seasonal Campaign Planning Archives

Pride and Marketing

June is Pride Month. I can’t say it’s internationally recognised, more like ‘selectively recognised’, as some countries prefer to deny the existence of some of their own citizens for who they love. If the sour tone isn’t clear enough, this…

Kirsty MartinAugust 27, 2026

Aeroplane wing viewed through a window above clouds, evoking summer holiday travel

Insights Seasonal Campaign Planning

Planning Your Marketing Strategy For The Summer Holidays

It’s May which means we’re soon to be approaching the season of sun (allegedly, we are in Britain after all), endless traffic of people going away to the caravan for the weekend, and feeling so hot and bothered you don’t…

Kirsty MartinAugust 28, 2026

Snow-covered scene setting the mood for Christmas marketing preparation

Insights Seasonal Campaign Planning

Getting Your Business Ready For Christmas

Christmas is fast approaching, but is your business ready for it? Do you have a Christmas marketing strategy in place? It’s worth taking seriously: nearly half of UK shoppers already begin their festive shopping before November even starts, according to…

Kirsty MartinAugust 27, 2026

Insights Seasonal Campaign Planning

The Complete Black Friday Marketing Strategy Guide

Black Friday has evolved from a single day of discounts into one of the biggest retail events of the year. For many businesses, it represents the perfect opportunity to attract new customers, increase revenue and build long-term brand loyalty before…

Kirsty MartinAugust 6, 2026

Seasonal Campaign Planning5

Pride and Marketing

Planning Your Marketing Strategy For The Summer Holidays

Getting Your Business Ready For Christmas

The Complete Black Friday Marketing Strategy Guide

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