Advertising Formats & Channels Archives

What is Guerrilla Marketing?

What is Guerrilla Marketing? Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create buzz/hype for a new product or service. The term was first popularised in the 1980s, drawing…

Kirsty MartinAugust 6, 2026

Advertising Formats & Channels Insights

Above The Line vs Below The Line Marketing: What’s The Difference?

In today’s fast-moving media landscape, understanding the distinction between above-the-line (ATL) and below-the-line (BTL) marketing is fundamental. For brands operating across the UK and the USA, knowing when, where, and how to deploy each approach can make the difference between…

Kirsty MartinAugust 7, 2026

Advertising Formats & Channels Insights

What is Affiliate Marketing?

With the growth of influencers, social media, and the ability to turn an online presence into a full-time job, we have seen the birth and rise of affiliate marketing. What Is Affiliate Marketing? Affiliate marketing is a performance-based model in…

Kirsty MartinAugust 6, 2026

Advertising Formats & Channels Insights

Google Ads vs Meta Ads

Google Ads vs Meta Ads So, you want to start advertising your business online. Traditionally, this meant going straight to Google Ads to get ranked at the top of the search results, but now there is the rise of social…

Kirsty MartinAugust 6, 2026

Advertising Formats & Channels Insights

How does Pay Per Click (PPC) Advertising Work?

Pay per click only works when it's managed properly; the wrong bids, weak targeting, or a poorly built account can burn budget fast with nothing to show for it. Dash was brought in by GA Commercial, a UK commercial laundry…

Kirsty MartinAugust 6, 2026

Advertising Formats & Channels Insights

What Is Out-of-Home Advertising and Why It’s Important For Your Business

What Is Out-of-Home Advertising and Why It’s Important For Your Business Out-of-home (OOH) advertising is advertising that reaches consumers outside of their homes. It includes billboards, posters, signs, wall panels, transit advertising, and more. Out of home advertising generates repeated…

Kirsty MartinAugust 7, 2026

Advertising Formats & Channels Insights

The Importance of Local Advertising

In the beginning, all advertising was local. From word-of-mouth recommendations to advertising in the local newspaper, everything was confined to the immediate town. In 1983 the internet was invented and the next thing you know you’re buying from brands based…

Kirsty MartinAugust 7, 2026

Advertising Formats & Channels7

What is Guerrilla Marketing?

Above The Line vs Below The Line Marketing: What’s The Difference?

What is Affiliate Marketing?

What Is Out-of-Home Advertising and Why It’s Important For Your Business

The Importance of Local Advertising

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