Advertising Formats & Channels Archives

What Is a Brand Activation? & How to Plan One

A brand activation is a campaign that brings your brand to life through a real experience people take part in, rather than an ad they scroll past. Pop-up shops, product sampling, live events, stunts, and interactive stands are all brand…

Kirsty MartinOctober 7, 2026

Advertising Formats & Channels Insights

PPC Advertising vs SEO: Which Delivers Faster Results?

One of the most common questions businesses ask when investing in digital marketing is whether they should focus on SEO or PPC advertising. The answer often depends on what you mean by results. If you're looking for immediate website traffic,…

Kirsty MartinSeptember 1, 2026

A creative team brainstorming campaign ideas together around a table covered in sticky notes and magazines

Advertising Formats & Channels Insights

What is Guerrilla Marketing?

What is Guerrilla Marketing? Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create buzz/hype for a new product or service. The term was first popularised in the 1980s, drawing…

Kirsty MartinSeptember 1, 2026

Designer's laptop showing a campaign design project in Figma on a busy desk, representing media and creative planning

Advertising Formats & Channels Insights

Above The Line vs Below The Line Marketing: What’s The Difference?

In today’s fast-moving media landscape, understanding the distinction between above-the-line (ATL) and below-the-line (BTL) marketing is fundamental. For brands operating across the UK and the USA, knowing when, where, and how to deploy each approach can make the difference between…

Kirsty MartinSeptember 1, 2026

Content creator setting up a product photography scene with skincare items while working on a laptop, representing affiliate content creation

Advertising Formats & Channels Insights

What is Affiliate Marketing?

With the growth of influencers, social media, and the ability to turn an online presence into a full-time job, we have seen the birth and rise of affiliate marketing. What Is Affiliate Marketing? Affiliate marketing is a performance-based model in…

Kirsty MartinAugust 28, 2026

Advertising Formats & Channels Insights

Google Ads vs Meta Ads

Google Ads vs Meta Ads So, you want to start advertising your business online. Traditionally, this meant going straight to Google Ads to get ranked at the top of the search results, but now there is the rise of social…

Kirsty MartinSeptember 1, 2026

Silhouette of a person working on a laptop against a bold orange backlit background

Advertising Formats & Channels Insights

How does Pay Per Click (PPC) Advertising Work?

Pay per click only works when it's managed properly; the wrong bids, weak targeting, or a poorly built account can burn budget fast with nothing to show for it. Dash was brought in by GA Commercial, a UK commercial laundry…

Kirsty MartinSeptember 1, 2026

Billboard and street advertising representing out-of-home advertising formats

Advertising Formats & Channels Insights

What Is Out-of-Home Advertising and Why It’s Important For Your Business

Out-of-home (OOH) advertising is advertising that reaches consumers outside of their homes. It includes billboards, posters, signs, wall panels, transit advertising, and more. Out of home advertising generates repeated exposure, and the visual impact of these ads is worth more…

Kirsty MartinAugust 27, 2026

Storefront scene representing local advertising for small businesses

Advertising Formats & Channels Insights

The Importance of Local Advertising

In the beginning, all advertising was local. From word-of-mouth recommendations to advertising in the local newspaper, everything was confined to the immediate town. Then came the internet, and eventually the World Wide Web, and the next thing you know you’re…

Kirsty MartinAugust 27, 2026

Advertising Formats & Channels10

What Is a Brand Activation? & How to Plan One

PPC Advertising vs SEO: Which Delivers Faster Results?

What is Guerrilla Marketing?

Above The Line vs Below The Line Marketing: What’s The Difference?

What is Affiliate Marketing?

What Is Out-of-Home Advertising and Why It’s Important For Your Business

The Importance of Local Advertising

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