Kirsty Martin, Author at Dash Agency

Insights PR

Why Small Businesses Need PR, Not Just Ads

I've lost count of how many small business owners tell me their marketing budget is "ads, mostly" – and stop there. It's an understandable default: paid media is easy to buy, easy to measure, and easy to explain to whoever…

Kirsty MartinAugust 6, 2026

Conversion rate optimisation agency – Dash Agency blog

Digital Insights

Why You Need a Conversion Rate Optimisation Agency

You can spend thousands of pounds every month driving traffic to your website through SEO, PPC, social media and email marketing. But if visitors aren't taking action once they arrive, what's the point? If you're still weighing SEO against PPC…

Kirsty MartinSeptember 1, 2026

Digital Insights

Why Isn’t My Website Getting Enquiries?

You’ve got a website you’re proud of. It looks the part, it’s live, the branding’s right, but the enquiries just aren’t coming in. If that sounds familiar, you’re not alone, and there’s almost always a fixable reason behind it. This…

Kirsty MartinAugust 6, 2026

Insights SEO

What Is an SEO Report? A Guide for Local Businesses

If you’re paying for SEO, at some point you’ll be handed a report, and if you’ve ever opened one and felt more confused than informed, you’re not alone. Between traffic graphs, keyword tables, and technical jargon, it’s easy to lose…

Kirsty MartinAugust 6, 2026

Digital Insights

How to Improve Sales Online Through Better UX/UI Design

What is UX? UX, or user experience, is the overall experience, emotions, and perceptions a person has when interacting with a product, system, or service. It focuses on making interactions intuitive, efficient, and enjoyable. UX can be broken down into…

Kirsty MartinSeptember 1, 2026

Branding Insights

How to Build a Strong Brand Identity

A well-developed brand identity goes far beyond a logo; it defines how your business looks, sounds, and feels to your customers. In this guide, we explore the foundations of brand identity, key research and statistics demonstrating its importance, the cultural…

Kirsty MartinSeptember 1, 2026

Insights Strategy

How To Find Your Target Audience

What Is a Target Audience? A target audience is a group of consumers who share key demographics, behaviours, and interests. Clearly identifying this group lets you focus marketing efforts for better engagement, conversions, and long-term loyalty. How to Identify Your…

Kirsty MartinSeptember 1, 2026

A creative team brainstorming campaign ideas together around a table covered in sticky notes and magazines

Advertising Formats & Channels Insights

What is Guerrilla Marketing?

What is Guerrilla Marketing? Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create buzz/hype for a new product or service. The term was first popularised in the 1980s, drawing…

Kirsty MartinSeptember 1, 2026

Designer's laptop showing a campaign design project in Figma on a busy desk, representing media and creative planning

Advertising Formats & Channels Insights

Above The Line vs Below The Line Marketing: What’s The Difference?

In today’s fast-moving media landscape, understanding the distinction between above-the-line (ATL) and below-the-line (BTL) marketing is fundamental. For brands operating across the UK and the USA, knowing when, where, and how to deploy each approach can make the difference between…

Kirsty MartinSeptember 1, 2026

Branding Insights

Social Media Trends & Aesthetics: Food Branding

“Tell me what you eat and I will tell you what you are”, or “Dis-moi ce que tu manges, je te dirai ce que tu es”, because everything sounds classier in French. When French lawyer Anthelme Brillat-Savarin first wrote the…

Kirsty MartinAugust 6, 2026

Kirsty Martin

Why Small Businesses Need PR, Not Just Ads

Why You Need a Conversion Rate Optimisation Agency

Why Isn’t My Website Getting Enquiries?

What Is an SEO Report? A Guide for Local Businesses

How to Improve Sales Online Through Better UX/UI Design

How to Build a Strong Brand Identity

How To Find Your Target Audience

What is Guerrilla Marketing?

Above The Line vs Below The Line Marketing: What’s The Difference?

Social Media Trends & Aesthetics: Food Branding

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