The Last Friday Of November and The Following Monday
Two terms that both marketers and consumers alike can easily recognise as Black Friday and Cyber Monday, with both parties understanding the immense meaning behind both.
For consumers, this is a great time to grab that bargain air fryer you’ve always wanted, and for marketers, it’s a great time to push exclusive deals and offers to boost sales of your brand.
Assuming you’re a fellow marketer, if you made it here, how are you planning to make the most of your company’s Black Friday marketing strategy to grab the crowd and extract maximum profits?
Getting Ready
Do you know what your company’s hot sellers already are? Do you know where your target market is lurking on the internet? Is your company website ready for an influx of digital traffic?
A lot of prep work goes into a Black Friday marketing strategy, and a good strategy cannot be executed on a whim or the day before. Black Friday is not just about the sales, though; for marketers, it’s a golden opportunity to attract new customers and enhance brand visibility.
It All Starts With The Data.
• Review your sales data from previous Black Friday events and assess your performance so far this year.
• Study Google trends and competitor deals to know where you stand within your market.
• Research your target market and what they’re currently searching for.
• Define your own Black Friday and Cyber Monday goals.
Prepare Your Website
• Verify that your website is up and running, and determine your traffic limitations from your hosting provider. If you’re looking for a new website hosting provider, our sister company, Domain Dash, offers a multitude of hosting plans and domains so you can find one which works best for you and your brand. You can learn more about Domain Dash by subscribing to our newsletter here.
• Ensure your website and social media platforms have corresponding promotional materials about Black Friday and Cyber Monday; every outlet needs to be on the same page in terms of content. Use a consistent theme in your sales banners and social media advertisements.
Set Up Your Adverts and Channels
• Develop paid ad campaigns and other digital marketing mediums that will direct users towards your websites.
• Consider retargeted ads to continue appearing to your potential consumers throughout October and November.
Create an Email Strategy
• Clean up your mailing list and create some target campaigns. Segmentation is going to be your best friend here.
• Throughout late October/early November, create teaser emails and adverts that can also be used for A/B testing.
Do Something Unique / Set Your Brand Apart
It would be silly to assume you’re the only brand preparing for Black Friday and Cyber Monday with an email campaign and paid ads. Make your Black Friday campaign unique and utilise other techniques to draw customers in and give them a great experience.
Strategies and techniques to consider:
• Behind-the-scenes content
• Use an interactive Chatbot
• Create countdown timers
• Add hourly surprises
• Offer free shipping and returns
• Write a Black Friday/Cyber Monday gift guide
• Give a free gift with purchases
• Team up with influencers and creatives
• Hold a contest
• Collaborate with a Non-Profit Organisation
• Rewards for minimum spend
Black Friday and Cyber Monday both offer ideal opportunities for your brand to grow through financial means and expanded outreach channels. To be unprepared for such an opportunity would mean missing out on customers and sales. Early planning and strong execution are key to a Black Friday success.
