Marketing Strategy Archives

Insights

What is the Marketing Mix?

What is the Marketing Mix? The marketing mix, also known as the 4Ps, is a foundational framework of tools consisting of Product, Price, Place, and Promotion that businesses use to achieve their marketing goals in a target market, ensuring all…

adminMarch 30, 2026

Insights

Advertising ‘Correctly’: Turning Your Customers In To Fans

Advertising ‘Correctly’: Turning Your Customers In To Fans The internet used to be a novel thing. You go online and see what your friends are doing, the films they’re watching, the places they go on holiday. You see cat videos,…

adminMarch 30, 2026

Insights

Pride and Marketing

Pride and Marketing June is Pride Month. I can’t say it’s internationally recognised, more like ‘selectively recognised’, as some countries prefer to deny the existence of some of their own citizens for who they love. If the sour tone isn’t…

adminMarch 30, 2026

Insights

Planning Your Marketing Strategy For The Summer Holidays

Planning Your Marketing Strategy For The Summer Holidays It’s May which means we’re soon to be approaching the season of sun (allegedly, we are in Britain after all), endless traffic of people going away to the caravan for the weekend,…

adminMarch 30, 2026

Insights

Why Branding Matters

Why Branding Matters What is a brand? Why is a brand important? How do you create a brand? The knee-jerk reaction here might be to just name a brand. Oh, McDonalds is a brand, Nike is a brand, so is…

adminMarch 30, 2026

Insights

What Is Out-of-Home Advertising and Why It’s Important For Your Business

What Is Out-of-Home Advertising and Why It’s Important For Your Business Out-of-home (OOH) advertising is advertising that reaches consumers outside of their homes. It includes billboards, posters, signs, wall panels, transit advertising, and more. Out of home advertising generates repeated…

adminMarch 30, 2026

Insights

The Importance Of Advertising Locally To Local People

The Importance Of Advertising Locally To Local People In the beginning, all advertising was local. From word-of-mouth recommendations to advertising in the local newspaper, everything was confined to the immediate town. In 1983 the internet was invented and the next…

adminMarch 30, 2026

Insights

How To Get More Covers For Your Restaurant

The restaurant, café, and bar industries are extremely competitive. With numerous options available, it is essential to find a way to differentiate yourself from the crowd. You may think that implementing a new marketing strategy will be a costly operation,…

adminApril 1, 2026

Marketing Strategy

What is the Marketing Mix?

Advertising ‘Correctly’: Turning Your Customers In To Fans

Pride and Marketing

Planning Your Marketing Strategy For The Summer Holidays

Why Branding Matters

What Is Out-of-Home Advertising and Why It’s Important For Your Business

The Importance Of Advertising Locally To Local People

How To Get More Covers For Your Restaurant

hello@dashagency.co.uk

LinkedIn

Instagram

Facebook

DASH