Maximise Reach with Precision-Targeted Advertising

In the fast-paced digital landscape, getting your brand noticed by the right audience is crucial. At Dash Agency, our Paid Digital Media services are designed to boost your brand’s visibility, drive targeted traffic, and achieve measurable results. We leverage the latest technologies and platforms to ensure your advertising spend is maximised and your business goals are met.

Paid Search

Paid Search involves creating and managing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads. This ensures your brand appears at the top of search engine results, driving high-intent traffic to your website.

Paid Social

Social Media Advertising helps you reach and engage your audience on popular platforms such as Facebook, Instagram, LinkedIn, and X (formally Twitter). Our strategies are designed to increase brand awareness, generate leads, and boost conversions.

Programmatic display

Display Advertising showcases your brand across a network of websites and apps with visually appealing ads. We design and place banner ads, video ads, and rich media ads that capture attention and drive traffic.

Digital Audio

Digital Audio Advertising on platforms like Spotify and podcasts allows you to reach listeners with targeted audio ads. This immersive format captures audience attention during moments when they are highly engaged.

Programmatic Out-Of-Home

Programmatic Outdoor Advertising leverages technology to deliver dynamic and targeted ads on digital billboards and outdoor screens. This innovative approach maximises reach and engagement in high-traffic areas.

Remarketing

Remarketing allows you to reconnect with past visitors and keep your brand top-of-mind. We target users who have previously interacted with your website, encouraging them to return and complete desired actions.

Our Paid Digital Media Process

01

Discovery & Strategic Planning

We begin by understanding your business, goals, and target audience. This phase involves:

  • Conducting a thorough consultation to discuss your objectives and current marketing efforts.
  • Identifying your target market and key performance indicators (KPIs), and analysing industry trends.
  • Creating a tailored media plan that selects the most effective platforms (e.g., Google Ads, social media, digital audio, programmatic outdoor) and sets clear, measurable objectives.

02

Creative Development & Campaign Execution

With a solid strategy in place, we move on to creating and launching your campaigns. This phase includes:

  • Designing compelling visuals, writing persuasive copy, and creating engaging audio/video content that resonates with your audience.
  • Configuring accounts, implementing advanced targeting options, setting up conversion tracking, and preparing ads for launch.
  • Launching the campaigns and continuously monitoring their performance to ensure everything runs smoothly and efficiently.

03

Optimisation & Reporting

We focus on continuously improving your campaigns and keeping you informed about their performance. This phase involves:

  • Regularly reviewing performance data, A/B testing different ad variations, refining targeting, adjusting bids, and enhancing creatives to improve ROI.
  • Providing regular, detailed reports that highlight key metrics, insights, and outcomes.
  • Offering continuous support and scaling successful campaigns, ensuring your marketing efforts evolve and grow alongside your business.

Our Clients

Have a brief, or want a chat?

Whether you’re looking for marketing expertise or have a specific project in mind, we’re here to assist.

Reach out to us and let’s start creating your success story together.