Hockerhill
Hockerhill Adventure PlayBarn is an indoor-outdoor adventure play venue in Brewood, Staffordshire, offering all-weather play equipment, go-karts and a café, for children from infants to tweens.
The objective when Dash was brought in was clear: an independent adventure playbarn competing for family leisure spend against attractions many times its size, needing a modest local budget to punch as hard as a national campaign.
Dash Agency was appointed to lead Meta Ads across the account.
Industry
Services
DETAILS
Our Approach
Four Meta Ads campaigns built around the moments that actually drive visits: October half term, Christmas, February half term and summer. A separate lead generation campaign targeted teachers directly for school trip bookings, a lower volume but far higher value audience than general family traffic.
What We Delivered
In a 12 month period, the Meta Ads campaigns reached 260,757 people and generated 26,240 clicks to the booking site. The dedicated teacher-focused campaign generated 33 school trip enquiries, with a strong conversion rate from that smaller, higher-value audience.
Hockerhill is one of the childcare and family venues we work with, alongside JC Academy. Brewood sits within reach of Wolverhampton, part of the wider area we cover.
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