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Getting Your Business Ready For Christmas

Christmas is fast approaching, but is your business ready for it?

You may have already considered the obvious things, such as getting more stock ready for the season of sales or hiring some temporary staff. But have you considered how the Christmas period affects your marketing and communications with customers?

Here, we’ve collected our best advice for getting your business ready for the Christmas period:

 

Keep Your Customers Informed

 

Over Christmas, a lot of businesses will have a shutdown period. This can be the case for both B2B and B2C businesses. Remember to update your website, social media, and any other platforms where your business is active with your opening times/shutdown period to keep your customers informed.

If your business is B2B, you could set up out-of-office emails or edit your email signature to contain your opening hours during the festive period. These are easy ways to let customers know when they will get a response from you; you can even include instructions on how to get in contact if it is urgent.

If your business is B2C, add information to your website, such as a warning about longer delivery times or a countdown to order for deliveries to arrive before Christmas. Send out emails to inform customers about any special offers and shout about them on your social media. Set up ‘abandoned shopping cart’ reminders via emails to get those extra Christmas sales in.

 

Show Your Customers Some Love

 

This can be an especially good strategy for B2B businesses. Consider showing your appreciation for their continued support through company Christmas cards, gifts or hampers. Christmas is a great time for working on your customer relations with thoughtful gestures such as this.

 

Consider Creating Christmas Gift Cards or Vouchers

 

In the run-up to Christmas, consider offering gift cards or vouchers to your customers with special discounts for the festive season. These could include a fixed amount of money on a card, a percentage discount, or free additional services such as two-for-one offers, gift wrapping, or free shipping.

Gift cards can be an excellent way for your business to earn a bit of extra cash by:
• Limiting the validity period of the voucher to create artificial time pressure
• Setting a minimum order value as a prerequisite for using the voucher
• Allowing or excluding multiple uses
• Restricting the validity of the discount code to specific items

If you’re looking to offer your customers bespoke gift cards or vouchers, Dash can help. Contact us for our complete list of available services over the festive period.

 

Check Your Website Is Updated And Ready

 

As well as decorating your website for Christmas with new artwork and banners, focus on making your website’s performance as customer-friendly and efficient as possible.
Make sure your website can handle the influx of customers for the season of shopping. Check that your website infrastructure and hosting provider are robust enough to support the higher traffic.
Are you looking for a new hosting provider? Our sister company, Domain Dash, offers a range of website hosting plans, including cPanel, WordPress, and VPS, with prices starting from as little as £1.99 per month.

See more from Domain Dash here.

 

Get Ready For 2025

 

The new year is quickly approaching, so use this time to plan ahead for January. Hit the ground running in the New Year thanks to your preplanning in November/December. If you already have obligations or commitments for January, check if there’s anything you can start now or organise to make the process easier.

Reflect back on 2024 and ask yourself what worked well for your business this year and what didn’t work so well. Use this to inform your business strategy going into the new year.

If you need help with your Christmas marketing strategy or are looking to work with a marketing agency in the new year, get in contact and schedule a meeting to discuss your business needs with Dash.

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