Davenport House
Davenport House is a Grade I listed Georgian country house wedding and events venue in Shropshire, offering wedding hosting, accommodation for up to 40 guests, in-house dining, and corporate and private events.
The objective when Dash was brought in was clear: A historic house that needed a steady flow of wedding and event enquiries, plus ticket sales for a growing programme of afternoon teas and live concerts. All of it on an independent venue budget rather than a hospitality group one.
Industry
Services
DETAILS
Dash Agency runs several parallel Meta Ads campaigns for Davenport House, covering open day awareness, weddings, and a rolling calendar of ticketed events.
Results
1,011 enquiries from Google and Meta in a 12 month period.
£12 average cost per lead across Google and Meta.
£20,000 event revenue generated from a minimal ad budget for afternoon teas and live events.
Meta Ads
The account runs several distinct campaigns. The awareness campaign uses real photography of the Grade I listed Georgian house and its rose gardens. The weddings campaign speaks directly to couples planning their day, built from real wedding photography and video stills shot on site. Alongside these, a rolling events campaign promotes Live at Davenport House Jazz Nights and seasonal afternoon teas, including Mother’s Day and Christmas, driving ticket sales for individual dated events rather than the venue as a whole.
Paid search captured people already looking for a venue. Meta lead ads ran alongside to reach people earlier in the decision. Separate always-on awareness activity kept the house visible between enquiry peaks, and a small ring-fenced budget promoted individual events.
Davenport House is one of several venues we work with across Shropshire. See how we approach hospitality marketing for other venues.
