If you’re looking for help with your marketing, you’re gonna want to be getting as much bang for your buck as possible. So, why use 3 different companies when you can use one full-service digital marketing agency?
The list of services available to you might seem daunting or overwhelming, but a good full-service marketing agency can help you and your business grow at a rate others cannot match.
What Does Full-Service Marketing Agency Mean?
A full-service marketing agency, or a full-stack marketing agency, has everything you need all under one roof. Cynics might argue ‘jack of all trades, master of none’, but this is not the case. Instead, you’re getting access to all your specialists at the end of one telephone line or email chain.
Both new startup businesses and established companies can benefit from working with a full-service marketing agency. Let’s look at how they do this.
Digital Marketing Strategies and Services
The following are some of the most common services and digital marketing strategies available from marketing agencies. A specialist agency might only focus on one or two of these, whereas a full-stack marketing agency will be able to deliver all these and more.
Social Media Management
Social media management involves creating and managing organic social media campaigns that resonate with your audience and deliver measurable results. A comprehensive approach ensures that your brand remains relevant, engaging, and impactful across all social media platforms.
Social media management includes:
- X (Twitter)
- TikTok
Paid Digital Media
Paid digital media services are designed to boost your brand’s visibility, drive targeted traffic, and achieve measurable results. A good full-service digital marketing agency can leverage the latest technologies and platforms to ensure your advertising spend is maximised and your business goals are met.
Paid digital media includes:
- Paid search
- Paid social
- Programmatic display
- Digital audio
- Programmatic out-of-home
- Remarketing
Media Planning and Buying
In a diverse and competitive media landscape, reaching your target audience with the right message at the right time is crucial. The best full-service marketing agencies have media planning and buying services designed to maximise your brand’s reach and amplify your message across multiple channels.
Whether it’s outdoor advertising, radio, TV, press and magazines, cinema, taxis, or direct mail, a good full-service marketing agency will ensure your campaigns are strategically planned and executed for optimal impact.
Media planning and buying includes:
- Billboards
- Radio
- Linear TV & VOD
- Digital audio
- Press and magazines
- Cinema
- Taxis
- Direct mail
Media Production
Media production and content creation teams within full-service marketing agencies are there to assist with all your photography, videography, and animation needs. They help your brand put its best foot forward and ensure it is captured from all the right angles.
Media production includes:
- Photography
- Film
- Animation
- Drone
- Timelapses
Website Design and Development
In the digital era, your website is often the first impression potential customers have of your business. A talented full-service marketing agency will specialise in creating stunning, user-friendly websites that not only look great but also drive results. A digital marketing agency’s website design and development services should be tailored to meet your unique needs, ensuring a seamless and engaging user experience that reflects your brand’s identity.
Website design and development includes:
- Custom website design
- E-Commerce development
- Content management systems (CMS)
- App design and development
- UI/UX design
- Website maintenance and support
Search Engine Optimisation
In today’s digital age, being found online is critical to the success of any business. A full-service marketing agency will offer search engine optimisation (SEO) services designed to enhance your online visibility, attract targeted traffic, and drive sustainable growth. They will also combine technical expertise with creative strategies to ensure your website ranks high on search engines and meets your business goals.
Search engine optimisation (SEO) includes:
- Keyword research and strategy
- On-page SEO
- Technical SEO
- Content creation and optimisation
- Link building
- Local SEO
Graphic Design and Branding
Powerful design and strong branding are the cornerstones of any successful business. The best full-service marketing agencies will be able to create a cohesive and compelling brand identity that resonates with your audience and sets you apart from the competition.
Graphic design and branding includes:
- Brand identity development
- Logo design
- Business and stationery design
- Marketing collateral design
- Print and brochure design
- Packaging design
Email Marketing
A good full-service marketing agency will create email campaigns that resonate with your target audience and encourage them to take action, yielding measurable results. They will design, build, write, and schedule your emails, making sure your brand gets noticed.
PR and Influencers
Whether through local or national magazines, or an industry-specific online influencer, a full-stack marketing agency can put your brand in front of the people who matter most.
PR and influencer services include:
- Influencer outreach
- Magazines
- Personal branding
Experiential Marketing
Experiential marketing is about creating immersive, impactful moments that bring your brand to life. In today’s fast-paced world, connecting with your audience on a deeper level is more important than ever. That’s where a full-stack digital marketing agency comes in, designing memorable experiences that drive engagement, build loyalty, and ensure your brand stands out.
Experiential marketing includes:
- Pop-up stores
- Festivals and activations
- Immersive experiences
- Branded activities
- Live events and performances
Brand Activations and Trade Shows
A good full-service marketing agency can help elevate your brand with strategic activation campaigns. Leveraging brand activation strategies is an effective way to cut through the noise and establish a distinct identity.
Brand activations include:
- Trade expos
- Event staffing
- Event sponsorships
- Sampling and giveaways
- Interactive installations
- Production services
Benefits of a Full-Service Agency
Streamlined Communication
When working with a full-service marketing agency, there is often just one point of contact and one agency to brief. This means less time spent trying to get hold of a number of different agencies to understand and coordinate your marketing strategy.
Only One Bill / Invoice
With a full-service marketing agency, you’ll typically get one invoice at the end of the month, so you can keep better control of where your money is going rather than being split across several different companies.
Scalability
As your business evolves over time, your digital marketing needs will likely vary and grow. Working with a full-service marketing agency makes the scalability of your campaigns much easier. If you started out with just a new website and branding but now want to expand to content creation and SEO, you simply need to schedule a meeting with the agency, and the next steps can be taken without having to search for new companies to fulfil these needs.
Whether you’re a startup or an established enterprise, a full-service digital marketing agency provides the tools, talent, and strategy to help your marketing thrive. From SEO to social media, content to coding, it’s everything you need under one roof.
Ready to grow your brand with a full-stack marketing agency? Contact Dash Agency today to schedule a meeting and discover how we can help you achieve your goals and drive results.
Whether you’re looking for marketing expertise or have a specific project in mind, we’re here to assist.