Reach Your Audience In The Right Place, At The Right Time

In a diverse and competitive media landscape, reaching your target audience with the right message at the right time is crucial. At Dash Agency, our Media Planning & Buying services are designed to maximise your brand’s reach and amplify your message across multiple channels.

Whether it’s outdoor advertising, radio, TV, press and magazines, cinema, taxis, or direct mail, we ensure your campaigns are strategically planned and executed for optimal impact.

Billboards

Outdoor advertising offers high visibility and impactful messaging in high-traffic areas. This channel is perfect for reaching a broad audience with eye-catching visuals and memorable messages.

Radio

Radio advertising allows you to reach listeners during their daily routines, offering a personal and immersive experience. It's ideal for creating brand awareness and driving immediate response.

TV Advertising

TV advertising remains one of the most powerful mediums for reaching a wide audience with dynamic and engaging content. It's perfect for building brand awareness and showcasing your products or services in action.

Press & Magazines

Press and magazine advertising allows you to target specific audiences with detailed and visually appealing ads. This channel is ideal for reaching readers with a high level of interest in specific topics.

Cinema

Cinema advertising provides a captive audience in a distraction-free environment, offering high-impact and memorable messaging. It's perfect for creating a lasting impression with engaging content.

Taxi

Taxi advertising allows your brand to be seen by a wide and diverse audience as taxis travel through busy city streets and local areas. It's ideal for high visibility and continuous exposure.

Direct Mail

Direct mail advertising involves sending physical promotional materials directly to your target audience’s mailboxes. It's effective for creating a personal connection and driving immediate action.

Our Media Planning & Buying Process

01

Discovery & Strategic Planning

We begin by deeply understanding your business, goals, and target audience. This phase involves:

  • Conducting a thorough consultation to discuss your objectives and current media presence.
  • Identifying your target market and key performance indicators (KPIs), and analysing media trends.
  • Creating a tailored media plan that selects the most effective channels and sets clear, measurable objectives.

02

Media Buying & Campaign Execution

With a solid strategy in place, we move on to securing and executing your media placements. This phase includes:

  • Negotiating and purchasing ad space across selected media channels to ensure cost-efficiency and maximum exposure.
  • Coordinating with media owners to secure prime placement for your ads.
  • Launching the campaigns and continuously monitoring their performance to ensure everything runs smoothly and efficiently.

03

Optimisation & Reporting

We focus on continuously improving your media campaigns and keeping you informed about their performance. This phase involves:

  • Regularly reviewing performance data and making necessary adjustments to optimise reach and engagement.
  • Providing regular, detailed reports that highlight key metrics, insights, and outcomes.
  • Offering continuous support and scaling successful campaigns to ensure your media efforts evolve and grow alongside your business.

Our Clients

Have a brief, or want a chat?

Whether you’re looking for marketing expertise or have a specific project in mind, we’re here to assist.

Reach out to us and let’s start creating your success story together.