Within the first three months we delivered:

• 5k Leads
• £2.50 CPA (Cost Per Acquisition)

Since working further with this client, we have delivered:

• 5,691 More Leads
• £0.68 CPA (Cost Per Acquisition)
• 45% Conversion Rate

Omnichannel Approach
We adopted an omnichannel approach, employing both Facebook lead generation ads and website traffic ads. On top of this, we extended our strategy to leveraging the Google Ads platform enabling us to tap into a vast online audience.

Targeted Demographics
To make our campaigns even more effective, we focused on targeting specific demographics. This included reaching decision makers within businesses of various sizes, catering managers at schools, as well as managers of local leisure centres, gyms, and community facilities. Each segment presented a unique opportunity to tailor messaging.

Custom Messaging and Dynamic Optimisation
To maximise the impact of our efforts, we employed a sophisticated messaging matrix coupled with dynamic creative optimisation. This dynamic approach allowed us to deliver tailored messages to each distinct audience group. Moreover, we adapted our messaging to seasonal variations and evolving market dynamics, ensuring that our campaigns remained fresh and engaging.

Our campaign successfully elevated the company’s brand awareness, making it a prominent name in the world of vending solutions. We generated a substantial number of high-quality leads, setting the company on a trajectory of growth and expansion.