This Kitchen Gallery showroom are renowned for their top-tier, innovative German kitchens, showcased in award-winning showrooms across the Midlands.
Our work was driven by a clear objective: to enhance their online presence while simultaneously driving foot traffic to their prestigious showrooms. With this two-fold mission, we set out to make an impactful difference for their brand.
- 1,919,000 Impressions
- 17,047 Clicks
- 8,490 Landing Page Views generated on Facebook through the Consideration Campaign.
- £1.22 average CPC (Cost Per Click)
- 193 Leads from Facebook
Strategic Funnel Marketing
Our approach was anchored in funnel marketing. To build and strengthen brand awareness, we used programmatic display advertising, creating a wide-reaching digital footprint. Paid social campaigns were then introduced to complement the display efforts, amplifying purchase intent and conversions.
Lead Generation Drive
Keeping in line with Kitchen Gallery’s goals, we also executed lead generation campaigns. These campaigns aimed to not only increase the volume of inquiries but also gather valuable customer data, including names, addresses, and email addresses. This was valuable for the client, which allowed them to engage directly with prospects, dispatch brochures, and schedule consultations.
Conversion Focus
To translate traffic into actionable results, we implemented a targeted conversion lead campaign within the paid search domain. This campaign directed users to a landing page designed to maximise engagement and conversion rates using CRO techniques.
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