Dishwashers Direct are industry experts in the sales, installation, and equipment leasing of high-quality warewashers, with over 25 years’ experience.
The aim of Dishwashers Direct is to increase brand awareness and sales, we recently took over from their previous marketing agency in order to achieve this aim.
- 3,000% Increase in Facebook Organic Video Views
- 25% Increase in Instagram Impressions
- 14% Increase in Instagram Reach
- 12,250+ Impressions on LinkedIn
- 7% Conversion Rate on Google Ads
Organic Social
Our aim was to raise brand awareness of Dishwashers Direct across the social media channels Facebook, LinkedIn, and Instagram. Our strategy was to create posts about dishwasher maintenance, specific machine and brands showcases, and about installations. This strategy has helped us to revive Dishwasher Directs’ social media presence with an increase in views and impressions across all three platforms.
Paid Digital Media
After taking over Dishwasher Directs’ Google Ads, we decided to overhaul their strategy and focus on getting more paying customers as opposed to just views and clicks. We niched down and targeted Dishwasher Directs’ ideal customer profile. This has seen their conversion rate jump up from 2.71% to 7.09%.
Search Engine Optimisation (SEO)
To improve Dishwasher Directs organic ranking position on Google and other search engines, we create SEO-optimised content for their website on a monthly basis in the form of blogs. These blogs focus on topics specific to the commercial warewashing equipment industry, making use of keywords that are frequently searched for. These blogs are thoroughly researched in order to add value to the consumer’s website journey.
Whether you’re looking for marketing expertise or have a specific project in mind, we’re here to assist.