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Lunar Wedgwood

Set in the heart of Staffordshire, Lunar is a restaurant offering a unique dining experience at the home of one of Stoke-on-Trent’s most prestigious brands, Wedgwood.

The aim for Lunar was to increase awareness of the restaurant alongside increasing the number of covers booked for both their Lunch and Dinner service.

We work with Lunar across Organic Social Management, Branding, Website Design, Paid Digital Media, Content Writing, Email Marketing, PR, Media Production and Event Management.

Client
  • Lunar Wedgwood
Our work
  • Full Stack Marketing Partner

Results

  • 87 Additional covers booked through email marketing in first 90 days
  • 375% Increase in Facebook comments
  • 69% Increase in 30s video complete views
  • 28% Increase in Instagram likes
  • 192% Increase in Instagram comments
  • 48% LinkedIn engagement rate

Organic Social
Our aim was to utilise Lunar’s social accounts on Instagram, Facebook, and LinkedIn to increase the brand’s visibility. This including posting about events at Lunar, special offers, and showcasing the food and drink on offer. Our efforts have paid off with an increase in impressions and interactions across all three platforms.

Email Marketing
Our email marketing campaigns for Lunar involved sending twice-weekly emails to customers informing them of events, menu changes, and engaging information about the inspiration behind the restaurant, Josiah Wedgwood and The Lunar Society. We’ve had great success with our email marketing campaigns, leading to results such as 87 covers being booked through emails in the first 90 days.

Media Production
Over the course of our partnership with Lunar, we have set up several Content Days in order to get photography and videography assets that we have gone on to use on social media, their website, and for print media. These Content Days have provided us with invaluable, eye-catching material for use across platforms and have helped us to form cohesive branding for Lunar.  

PR (Public Relations)
We have worked hard to get Lunar featured in several news publications such as Stoke-on-Trent Live, Staffordshire Living Magazine, and The Guardian. These features have included information on new menu launches, event announcements, and general brand image and positioning.