Lunar Wedgwood
Set within the World of Wedgwood in Staffordshire, Lunar is a modern British restaurant shaped by heritage, craftsmanship, and experience.
The objective when we were approached was clear. To increase awareness of Lunar as a destination, while driving more consistent bookings across both lunch and dinner.
Dash Agency was brought in to deliver a fully integrated approach across brand, marketing, and content.
Industry
Services
DETAILS
Rather than treating each channel separately, we focused on building a connected ecosystem, where every touchpoint played a role in moving customers from discovery through to booking.
This meant aligning brand, content, campaigns, and messaging so that everything felt consistent and purposeful. Social content built intrigue, email converted interest into bookings, PR extended reach, and media production ensured everything looked and felt premium.
Results
– 87 additional covers driven directly from email marketing in the first 90 days
– 375% increase in Facebook comments
– 192% increase in Instagram comments
– 28% increase in Instagram likes
– 69% increase in 30-second video completion rate
– 48% LinkedIn engagement rate
More importantly, this uplift in engagement translated into real-world impact, with increased demand across key service periods.
Organic Social
We shifted Lunar’s social presence away from static posting and towards storytelling.
Content was designed to spark desire and conversation, showcasing not just the dishes but the full experience. Events, atmosphere, provenance, and personality became central, helping position Lunar as somewhere worth visiting, not just somewhere to eat.
This change drove a noticeable increase in meaningful engagement, particularly in comments and shares.
Email Marketing
Email quickly became one of the strongest-performing channels. By introducing a consistent cadence and focusing on timely, relevant content, from new menus to limited-time events, we created a reliable driver of bookings.
Media Production
To support the strategy, we implemented structured content days to build a high-quality asset library.
This ensured that every channel, from social to web to PR, was supported by strong, consistent visuals. The result was a more cohesive and premium brand presence across all touchpoints.
PR
Our PR approach focused on positioning Lunar as more than a restaurant.
Through targeted coverage and storytelling, we secured features across regional and national publications, helping to reinforce Lunar’s credibility and extend its reach beyond owned channels.
